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Press release for impactful game launches
Tell your story to the right press and gain qualified visibility
+120 press releases distributed
+20 registered portals
+350 targeted outlets
+360.000 connected specialized journalists
+60 impacted creators
+350 articles published
15 countries with editorial reach
+120 press releases distributed
+20 registered portals
+350 targeted outlets
+360.000 connected specialized journalists
+60 impacted creators
+350 articles published
15 countries with editorial reach
Why does your game need a good press release?
A well-structured press release is the first step to getting coverage in specialized media. It tells your game’s story with clarity, professionalism, and a focus on what appeals to journalists and influencers — even before the launch.
Position your game in the right channels before the launch
Validate your project for investors, press, and communities
Gain organic media coverage and stand out from the competition
Turn interest into action with qualified traffic
More than text. Editorial strategy to get your game noticed
✓ Written by experts in the gaming industry
✓ Aligned with specialized media criteria
✓ Sent to a segmented base of journalists and creators
✓ Prepared for coverage, previews, and highlight opportunities
✓ Versions in Portuguese and English (when needed)
Quick, direct and impactful. Here's how we work:
1. Game briefing
2. Tailored writing
3. Strategic distribution
4. Delivery report
We gather key information about the project
We create a release with editorial tone and focus
We send it to gamer, tech, and pop culture media
You receive a summary of the results and media coverage
1. Game briefing
We gather key information about the project
2. Tailored writing
We create a release with editorial tone and focus
3. Strategic distribution
We send it to gamer, tech, and pop culture media
4. Delivery report
You receive a summary of the results and media coverage
Made to be published. And read.
Each press release is crafted with a strategic eye: we write with editorial focus, adjust the tone for the gamer audience, and structure the material clearly and visually appealing.
✓ Writing aligned with the gaming market
✓Headline and subheadline that capture attention
✓ Selection and editing of images (screenshots, key art, logos)
✓ Bullet point highlights for quick reading
✓ Versions in Portuguese and/or English, when needed
The press as an ally in every phase of your game
Each phase of a game's development and launch requires a different kind of communication. Knowing the right time to engage the press can mean the difference between going unnoticed or generating real buzz. From pre-launch to post-launch, using strategic press releases helps to:
Build anticipation before the game is released
Focus attention at the right time
Keep interest alive after the launch
Well-executed editorial presence generates awareness, engagement, and even conversions — whether in wishlists, downloads, or organic coverage. It’s planning, not luck.

Discover the ideal strategy for your current phase

We select the right actions and tools for each stage of your game
Lay the groundwork
Create anticipation even before the game hits the market. With exclusivity for press and influencers, generate buzz, grow your follower base, and encourage wishlisting with precise, early strategies.
Talk to us
Put your game in the spotlight!
Talk to our team and turn your game launch into news.

Choose the best option for you

What’s included
Releases
1 send
up to 2 sends
up to 4 sends (or on demand)
Included languages
1 language
up to 2 languages
up to 3 languages + international media
Editorial distribution
up to 150 targeted media outlets
up to 300 targeted media outlets
up to 500 personalized and targeted media
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Frequently Asked Questions (FAQ)
1. How long does it take?
2. Do you distribute to international media?
3. Does the press release guarantee publication?
Clear your doubts
Before any decision, schedule a meeting with our team or chat with us on WhatsApp, we’ll be happy to talk to you.
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